MPS10 – Marketing Plan

Here is where this document really looks more like a product plan more than anything else. This section starts with a statement of availability of prototypes on March ’74 and production unit in June ’74. It follows with statements that no field service will be offered and a warranty period of 90 days. The lack of field service is due to the expectation that the customer will be technically capable, the relatively low cost of the product and high cost of field service contracts.

The next page contains a product promotion and support plan. It mentions several trade magazines, was well as a direct mail campaign. I checked several of the periodicals mentioned and couldn’t find any relevant MPS-10 ads, so I don’t know if they came out later or exactly what happened.

The documentation plan is mentioned, as well as some trade shows.

Given this extensive marketing plan, it is somewhat surprising that so little is known of the MPS-10 today.

The competition section might be the most interesting to vintage computer hobbyist. Among other architectures, the National IMP16 series is mentioned. The IMP16 is classified as a microprogrammed machine, rather than a fixed instruction set, as the 8008 and 8080 and a few others are classified as.

On the next page are listed a number of competitive systems made up from the previously listed microprocessors. Except for the the Microl and Sim-8, most of these systems are little known by the vintage computer hobbyist of today.

There is a chart showing features of the various systems, including the all important development tool support. This section is definitely worth review by the vintage computer hobbyist.

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